Pre-Seed Workshop - New York
Pre-Seed Workshop - New York
Pre-Seed Workshop - New York
"The Pre-Seed Workshop is the best approach I have seen to the challenging issue of determining if academic researchers have an idea that can become a commercially successful venture."

Sean Boykevisch
Senior Licensing Associate
Stony Brook University, Long Island


Learning about the ups and downs of entrepreneurship

At each Pre-Seed Workshop, we ask attendees one simple question: “Are you an entrepreneur?” The answers and outcomes vary from team to team, but one thing is consistent: if you want to be an entrepreneur, you have to drop your expectations and trust the process. Kimberly Flomerfelt of Advanced Fetal Monitoring LLC knows this all too well. We connected with Flomerfelt to learn about how her experience at Pre-Seed Workshop prepared her to weather the ups and downs of entrepreneurship.

Flomerfelt came to Pre-Seed Workshop with an idea she’d developed on the job. She is a delivery nurse who discovered a need to revolutionize external fetal monitoring. She says, “We identified that the monitors we use to watch the baby while the mother is in labor were really antiquated. They were developed in the 1950’s, and no one has done anything to bring them into the 21st century.” It was at Pre-Seed Workshop that Flomerfelt first began to believe she could be the one to do that. “I was definitely inspired that I had a good idea, and gained confirmation that there was a market for it.”

An idea and a market are vital, but a success story needs something else: resources. Flomerfelt says Pre-Seed Workshop helped her make the connections she needed to seek funding and support for her idea. “I was connected with many different organizations and offered many opportunities,” Flomerfelt says. “I competed with Startup Labs in 2013, and made it to the second round. I was also awarded a $10,000 prize from Excell Partners, which is a venture firm in Rochester.” She credits Pre-Seed Workshop with giving her the confidence to pursue this outside support. “I always had a feeling that this was a great idea, but I didn’t know how to do anything with it,” she says. “When I participated in PSW, it finally gave me the tools I needed to make my dream a reality.”

Despite her early success and strides into advancing the sensor technology, Flomerfelt still has no prototype or product that she’s selling—and she’s okay with that. Her experience at Pre-Seed Workshop prepared her for the sometimes tumultuous and often unexpected ride that is entrepreneurship. She says, “I’ve learned that this process takes a very long time, and lots of resources and money.” For all that she learned, Flomerfelt insists that budding entrepreneurs take the plunge and attend Pre-Seed Workshop. “I would 200% recommend the Pre-Seed Workshop experience,” she says. “If you think you have a good idea, you should definitely go, without reservation. The team I worked with really made my idea come to life with their valuable insight. I had every resource I needed right there in that room.”

Want to learn more about Pre-Seed Workshop alumni, their experiences, and progress? Check out our Alumni Stories by clicking here.